Template for a marketing brief You can use this marketing brief template to create your own: Marketing Brief

 

Template for a marketing brief You can use this marketing brief template to create your own: Marketing Brief

1.  Determine the project's purpose.

 With executives and stakeholders, discuss the marketing campaign's goal. Determine the company's objectives for the campaign, such as: increased awareness of the brand Increased site traffic Increased sales a rise in referrals .The purpose of the project can assist the team in devising the most effective methods for completing the overall mission.

 2.  Get advice from important team members.

 Instead of writing a marketing brief on your own, get input from team members and departments that are connected. Your marketing brief will be more diverse and comprehensive the more input you receive. 

You might want to schedule a first meeting so that you can brainstorm and pinpoint areas of contention. This information can then be used to streamline marketing strategies and goals.

 3.  Make goals. 

The purpose of your project explains to others in broad terms what you hope to accomplish, whereas the goals and objectives of your project provide the measurable metrics you use to evaluate the project's success. 

Your goals should be clear, measurable and challenging yet attainable.  Additionally, the marketing brief explains how and when you will evaluate the project's objectives. For example, your goals may be:

 Boost website traffic by 20 percent. Boost monthly gross sales by $2,000 In just three months, get 1,500 social media engagements.

4.  Determine your target audience

 To determine which initiatives and strategies will resonate with your market the most, you must determine your target audience. This can be accomplished through market research, focus groups, surveys, and other types of research to divide your target market into the following categories:

 Age.

 Gender.

 Income.

 Where it's located Lifestyle.

 Political leanings affiliation with a religion Sort of work Hobbies and interests.

5.  Outline the plan for the campaign.

 All of the specifics of how you'll achieve your objectives are included in the campaign strategy of your marketing brief. 

You discuss the following aspects of your plan in this section: The campaign's overall themes and general tone The specific marketing channels you're using, like an e-newsletter, social media or direct mailer.

 Participation and purchases by the media, such as commercials or press conferences 

6.  List the deliverables

 A comprehensive list of all the deliverables required to complete the project should be included in your marketing brief, such as: Photography on the website Campaign tagline

 Brochures.

 Social media images and videos.

 Website copy.

 Press releases.

 7.  Confirm any necessary information.

 Discuss any content that must be included in marketing materials with executives, HR, and the legal team. This may include:

 Logos.

 Disclaimers.

 Phone numbers and websites.

 Information about copyright

 8.  Check the schedule. 

Your marketing brief needs a timeline of the project to help other departments plan their tasks.  

Although initial deadlines may be flexible, even an estimate of the project's schedule can aid in project progress and efficiency. Discuss the timeline key departments, such as the creative team, to make sure deadlines are reasonable.

 9.  Confirm budget

 With executives and the finance team, confirm the budget. Provide budget estimates for each portion of the campaign.

Template for a marketing brief You can use this marketing brief template to create your own: Marketing Brief

 Submitted by: [Author's name]

 Date: [Submission Date] The mission of [the company] is the company's overview. 

The company is committed to achieving [company objectives] and values [trait]. Project purpose: The purpose of this project is to [project's purpose].

 Summary of the project: [summary of the project and strategies] will be approached in a variety of ways in this project.

 Goals and objectives: The project aims to reach the following goals: [measurable goals] by [deadline].

 Target audience: Our target audience is [describe target audience features].

 Marketing strategy: [Detail strategy] is a part of the marketing strategy. Deliverables: The project requires the following deliverables:

 [deliverable]

 [deliverable]

 [deliverable]

 Mandatory content: Documents in this project must include:

 [content]

 [content]

 [content]

 Project timeline: The project's timeline includes three phases.  The phase 1 target deadline is [date].  The phase 2 target deadline is [date].  The phase 3 deadline is [date].

 Budget: The budget for this project is [amount], which includes:

 [amount] for [product or service]

 [amount] for [product or service]

 [amount] for [product or service]

 Contacts: For questions about this project, please contact:

 [Name]

 [Title]

 [Email address]

 [Phone number]